Appraysal
Industry Findings

Benchmark Report 2026

We analyzed 15,529 mobile apps to identify the hidden rejection triggers in the App Store ecosystem.

15,529

Apps Analyzed

171,621

Issues Found

11.5

Avg Issues/App

99.7%

Issue Rate

Severity Mix

28.9%Rejections

99.7% of apps in this benchmark snapshot had at least one finding.

But not all findings lead to rejection. Our severity calibration is based on 345 verified rejections and 652 verified published apps.

28.9% Blocking
56.7% Warning
14.3% Info

Top 10 Rejection Triggers

#1
Account Required Before IAP Browsing14,950 apps
iOS
#2
Privacy Policy Required14,681 apps
iOS
#3
Premium Features May Need Clear Labels13,605 apps
iOS
#4
gp_untrusted_intents11,736 apps
Android
#5
gp_data_collection10,644 apps
Android

Critical Insights

Privacy is the #1 issue

20%+

Missing privacy policies and account deletion options account for over 20% of all rejection-level issues.

Android security gaps

3,600+

Intent handling vulnerabilities and undisclosed data collection are endemic in Android apps.

IAP compliance is complex

9,200+

In-app purchase labeling and paywall requirements trip up most subscription apps.

Cross-platform helps

-15%

Flutter and React Native apps show 15% fewer issues than native apps on average.

Framework Distribution

Android Native7,662 apps
iOS Native2,822 apps
Flutter1,357 apps
React Native2,211 apps
Other1,477 apps

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